what is abnormal.
abnormal. is the world's first personalised, nutritionally complete meal.
Put simply, it's real food that is both affordable and super convenient, and most importantly of all, contains an optimal balance of vitamins, minerals, protein, fibre, fat, complex carbs and other active ingredients.
abnormal. takes the complete meal to a whole new level by learning what makes you unique and then creating a meal that fits specifically to your needs.
You'll never have to compromise on your food or health again.
abnormal you.
There's nothing in the world quite like you. So we built something quite like nothing in the world.
Let's face it, one size fits all doesn't cut it in the modern world. When it comes to your health and wellbeing, you need food that is tailored to you - not the other way around!
The technology now exists (thanks a. team!) to enable you to personalise your food, taking into account your lifestyle, diet, allergies and so much more.
We have one message for you - stay abnormal.
nutritionally complete.
abnormal. is by nature, high in protein and low in sugar. These two elements are fundamental to healthy living in our view.
The overall nutritional composition of an abnormal. meal varies from person to person, depending on a wide range of touchpoints including your specific lifestyle, diet, habits, intolerances and so on.
Each meal is packed with the finest ingredients that nature has to offer from premium oats to chicory root and a wide variety of active ingredients to support your very specific needs.
vegan, flexitarian...
abnormal. is simply for everyone.
So whether you're on a plant-based diet, prefer to flex, or just stick to a typical western diet, abnormal. adjusts to you.
We use rather clever algorithms to crunch everything in your profile and create a nutritionally complete meal, personalised to you.
It's a meal, designed for now, designed for you.
allergy? we got it.
The need for a personalised meal solution has never been more pressing.
It's estimated that 1 in 10 of us suffer from a food allergy, to varying degrees of severity. As a result, it's essential for our health and wellbeing that we have confidence in the food we consume.
We'll ask about any allergies you may have and then abnormal. will calibrate your meal to be free of any intolerances or allergies you suffer from.
Pretty neat hey?
food that changes as you do.
Your life is constantly evolving. All the little things that make you extraordinary will change over time.
So we created the technology to change your meals too. Re-calibrating your entire meal to sync once more with you. Just update your profile whenever you're ready.
Regardless of specific changes you may experience in life, we recommend you update your profile online every three months. If something in your lifestyle, diet, health, habits and so on, has changed in that time, your meals will automatically change too.
It's personal, for life.
perfectly portioned.
Research has shown that men and women have different calorie requirements. There's no one size fits all here!
There's no wrestling with a big bag of powder, hunting for a plastic scoop or powder everywhere.
abnormal. comes in handy, single serve sachets that you simply tear, pour, shake and enjoy.
less than £2 per meal.
abnormal. might be the food of the future, but we want as many people as possible to enjoy it today.
We've made it an incredibly affordable meal at less than £2 - that's a lot less than a typical "meal deal", that tasteless microwave dish or even a cup of coffee.
Delivered direct to your door, you'll be saving both on fuel and time - we'd prefer you use those savings for experiences that matter most in life.
30 seconds to prep.
Do you ever skip meals?
Not eating when your body needs to is never a good idea. You may feel tired and miss out on essential nutrients. If you're short on time, you may grab junk food which is nutritionally poor.
30 seconds to make. 30 seconds to clean up.
It's time to skip skipping those meals and reach for. abnormal.
smart subscription.
We've designed abnormal. to fit easily into your busy life.
After your trial, your 30 meal subscription box will be delivered every 30 days. It's straight forward to manage and with no long term commitments.
Because everyone is different, it's entirely up to you how often you want your meals delivered. Don't worry, we won't be talking plans or regimes with you. The choice is yours. Every meal you switch is a positive lifestyle step.
As standard, your subscription will renew every 30 days. However, your smart subscription allows you to bring forward, push back or pause at any time. Of course, you can cancel at any time too, although we'd hate to see you go.
sustainability.
We're big on reducing waste and caring about the planet we live on for a short while.
abnormal. comes in paper-based sachets, using ground-breaking material to change the way we use packaging.
Even the box uses an innovative design to ensure no tape or adhesive is needed in its construction.
minimal food waste.
Big people, small planet. It's a theory that addresses the fact we've finally reached the point where human influence is the dominant driver for change to our planet. We're using more than our planet can renew.
We need to turn the tide. So we built abnormal. to help reduce food waste. The long shelf life of your meals means you won't be throwing rotten food in the bin each week, and your single serve sachets mean your portions are controlled.
fighting world hunger.
It's estimated around 800 million people are suffering from under-nourishment globally.
We can't sit by and just accept that. We want to be part of the solution and so we've partnered with Share the Meal.
Every time you receive a 30 meal subscription box, a donation is made by us to feed a child in hunger.
Through their partner network, they've already amassed enough donations to provide nearly 90 million meals to starving kids around the world.
abnormal. is more than a purchase you make. It's a movement you're helping to create.
clever algorithms.
Algorithms reside at the very heart of Mother Nature. These days, through their use in computing, algorithms have become fundamental to solving complex problems in our everyday lives.
Our team of nutritionists and super smart techies have harnessed this same logic in building abnormal. To create your meal, we focus on a range of personal touch points that you share with us during your initial analysis.
Your responses are processed and cross-referenced against our proprietary research-backed nutritional and ingredient databases. Based on this, your meal is created to exacting standards, before being packed and delivered to your door.
There is a reason why nothing like this has ever been done before - it’s ridiculously complicated! Although by no accident, the solution is amazingly simple.
7 meal trial.
Discover your abnormal. complete meal in just 3 minutes. Then try it on us, just pay postage!