privacy policy.

This privacy policy sets out the types of personal data we may collect about you when you interact with us. It also explains how abnormal. stores, uses and importantly, keeps safe, any information that you give us or which we collect when you use our website at www.abnormal.io

abnormal. is committed to ensuring that your privacy is protected at all times and though you may find that there is a lot of detail in the following policy, we want you to be properly informed of your rights and how we use your data to best serve you. For example, this policy will explain what we do with your data and how we combine different pieces of information about you to build a better idea of what you may want to hear about in the future and which of our products are relevant to you.

We want you to know that we don’t sell any of the data you share with us, or that we collect.

It's likely that we’ll need to update this privacy policy from time to time. Privacy is a really sensitive area and as with everything we do, we obsess over the details. Should you need to know about something significant in the way we use your data, we’ll contact you; otherwise please just check back here from time to time to keep up to date.

Class Delta Limited trading as abnormal. is the “data controller” in respect of your personal data for the purposes of data protection legislation. Class Delta Limited is a limited company registered in England and Wales under company number 8170845. Our registered office is at abnormal hq, units 1-2 aragon court, manor park, runcorn, cheshire wa7 1sp, UK.

If you have any questions or concerns about any information contained within our Privacy Policy, you can email us at anything@abnormal.io or call us on 0333 112 8888 or you can write to us at the address above.

Personal data is any information that relates to you or to another person. It doesn’t include any information if you can’t be identified from that information or where your identity has been removed (anonymous data). It also doesn’t include any information relating to a company.

Whenever we collect, store, use, disclose or delete your personal data, this is referred to as processing your personal data. As a visitor to our website and customer of our products, we will process different kinds of personal data about you. We have grouped these together in different categories below:

• Identity data – data which identifies you, including your name and login.
• Contact data – your contact details, such as your address, telephone number and email address.
• Analysis data – the responses you provide to our tailored analysis about your general health, diet and lifestyle, such as whether you are vegetarian or vegan, how often you exercise, whether you smoke and how much you drink.
• Account data – information we store in connection with your online account (which we automatically create for you when you start the analysis), in addition to your Identity, Contact, Analysis and Subscription data, such as your gender, date of birth, favourite products and how frequently you order from us.
• Security data - for your security, we keep an encrypted record of your login password.
• Customer Service data – information relating to your interactions with us through your talks with our customer service team on the phone or via online chat, or via your interactions with us online or via email. For example, if you contact us to ask us for nutritional advice or in the unfortunate case that you need to complain to us we may collect notes from those conversations.
• Financial data – data we collect if you set up a subscription with us, such as your bank account and payment card details. If you choose to save a method of payment with us, such as a credit or debit card, we will store a ‘token’ of this which is the last 4 digits of the 16 digit number in order for our credit card payment processing software (Sage Pay) to work. We will always need verification in order for you to purchase with a saved card in future.
• Subscription data – details about your subscription with us, products you have purchased and any voucher codes you have used.
• Review data – information you provide to us when you review our products on our website or provide feedback to our customer services team.
• Marketing data – information regarding your preferences for receiving marketing communications from us or opt-out data and any voucher codes or other offers we have sent you.
• Usage data – information about how you use our site and our products and services, including how you navigate our site, which pages you view, the advertisements you click on, any search terms you enter and if you encounter any problems. We also collect details of how you arrive at our site (eg through Google), items viewed or added to your basket, wish list choices, products you show interest in and web pages you visit.
• Technical data – electronic information which is automatically logged/stored by processing equipment, including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, country and telephone code where your computer is located, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our site.
• Social Media data – data we have access to through a social media platform when you connect with us or like or follow our social media accounts, including your social media handle, photograph, date of birth, location, occupation, interests and other information and content you make available via your social media accounts.

We ask you for this information, collect it and use it to recommend products of interest and to tailor your shopping experience with us. Of course, you have control over whether you share most of this information with us and if  at any time you are uncomfortable about the data we hold, you can contact us to discuss this with us and there are legal rights you can enforce, for example if you want us to stop sending you marketing emails (as explained further below in the section “What Are Your Rights Over Your Data?”).

From time to time, we may anonymise some of your personal data so that it can no longer be linked to you. We are most likely to do this with your Usage and Technical data. We may then aggregate that data with other information we hold to create statistical or demographic data (eg to assess how our website is performing).

Anonymised and aggregated data may be derived from your personal data, but is not considered personal data in law as it doesn’t reveal your identity. For example, we may aggregate Usage data to calculate how many visitors to our site access a particular page or feature. However, if we combine or connect aggregated data with your personal data so that it can identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

When you provide responses to our online questionnaire, you may disclose some information about your general wellbeing, health and lifestyle which could be classed as health data for the purposes of data laws. Not all your responses will contain health data (for example, whether you are a vegan, how much exercise you do and whether you have an office job do not fall in this category). The responses we have identified as including health data relate to any medical conditions you have, whether you smoke, how much alcohol you drink, whether you have any allergies, the strength of your immune system and whether you wish to lose or gain weight (the health responses).

We are particularly cautious when processing the health responses. We will limit the amount of health data we collect about you so far as possible and we only use it for the explicit purpose of creating a bespoke abnormal product for you on the basis of your explicit consent. If you do not feel comfortable answering these questions or providing health data, please do not complete the analysis. You can always contact us if you want to discuss this with us further. Other than health data provided in response to our analysis, we do not collect any other special category data about you (such as your race, political opinions, religious beliefs or your sexuality). We do not use your health responses to target direct marketing to you.

Direct interactions: The majority of the personal data we hold about you is collected when you interact with us or correspond with us directly (via our site, by email, telephone, by post or on social media). This includes personal data you provide when you:

• visit our website;
• create an online account on our site;
• order a subscription to our products online or via the phone;
• sign up to receive marketing emails from us;
• engage with us on social media, such as by following us, liking our posts, commenting on our posts or sending direct messages;
• contact us by any means with queries, complaints etc;
• enter prize draws or competitions;
• choose to complete any feedback surveys we send you;
• comment on or review our products on our site.

Automated technology: When you visit our site, our systems will automatically collect information about your equipment, browsing actions and patterns. We collect this personal data (namely Technical and Usage data) by using cookies, tracking pixels, server logs and other similar technologies. Please see our Cookies Policy www.abnormal.io/cookies and the section headed “Cookies” below.

Other third parties: We may also receive personal data about you from various third parties as set out below:  

• Our online payment provider (currently Sage Pay) who provides payment services to us to allow us to process electronic payments for products;
• Analytics providers, such as Google Analytics who provide us with Technical and Usage data;
• Advertising networks, such as Google Adwords and Facebook who provide us with Technical and Usage data;
• Operators of social media platforms, including Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube who are based both inside and outside of the UK and EEA.
• Online postcode look-up services to autofill your delivery address, for example.

We only process your personal data where we have a legal basis to do so. The legal basis will vary depending on the reason we are collecting your personal data. Sometimes we might rely on more than one legal basis when we process your personal data depending on why are using your data. 

Please contact us at any time if you need more information about how we are using your personal data and which legal basis we are relying on.

We have summarised below the legal basis we rely on to use your personal data and examples of how this works in practice:

• Consent 
  Much of the information you provide to us will be processed on the basis of consent (further details provided in “What Are Your Rights Over Your Data” below). You provide this information to us because you want us to personalise one of our products for you to purchase or you want us to send you personalised email communications advertising products or offering workout advice you might be interested in. Some of the information we ask you for is optional (for example, gender). Normally where you see a * that means the data is required if you want to open an account or create a personalised product. Where we process information on the basis of consent, if at any time you want us to stop processing this information, you can withdraw your consent and we will stop (save for information we have to continue processing if you want to continue with a subscription or to comply with legal requirements). Sharing information with us helps to give us a more accurate picture of you and what you like, so we can tailor things in the future and cut the ‘noise’ out of messages, offers, or updates that aren’t relevant to you. A great example of this is around diet. A lot of our customers are vegan, so by sharing that with us, we can talk to you about just vegan products as often as we can.
  
  All the information you fill in on our website or provide to us in correspondence will be processed on the basis of consent, including Identity, Contact, Analysis, Account, Customer Service, Review, Marketing and Social Media data. We will also obtain your consent to collect certain Usage and Technical data when we ask you to consent to cookies.  Further, we will only send you marketing emails on the basis of your consent.
  
  Our marketing email provider Klaviyo uses a pixel contained in our emails to track whether they are opened and which features people click on. This means we can send you email content that’s tailored to you – for example if you’re only showing us you’re interested in Vegan products then we can make sure that you see more of that and less of the things you’re not interested in. Please see our Cookies Policy at www.abnormal.io/cookies and the section headed “Cookies” below. At present the technology doesn’t exist to enable you to open an email without tracking firing. If you want to opt out of email tracking, simply opt out of our emails.
  
  Of course, you can change your marketing preferences at any time. We have functionality in the My Account section of our website to enable you to manage your preferences in much more detail. In addition to that, we also have a Preference Centre so when you hit ‘unsubscribe’ at the bottom of any of our emails at any time, you can manage the frequency, type and content of emails should you want to tailor things. Of course, you are free to opt out of hearing from us by any of these channels at any time.
  
  If you consent to our cookies, we might display a list of items you’ve recently looked at on our website, for example, and from time to time we might run promotions and competitions that will require your consent to enter.
  
  To the extent we process special category data relating to your health (ie your health responses), we shall do this on the basis of your explicit consent.
  
  
• Performance of a contract
  We will need to process your data where you have entered into a subscription for our products or if you are in the process of signing up. We are likely to need to process your Identity, Contact, Analysis, Account, Customer Service, Financial and Subscription data on this basis to allow us to perform the contract between us for your subscription, to deliver products to you, to process payment from you and to personalise the products for you;
  
  
• To comply with a legal or regulatory obligation
  We are subject to legal and regulatory obligations that may require us to process your personal data, for example to ensure we do not facilitate money laundering or fraud. We are likely to process your Identity, Contact, Account, Security, Financial, Subscription and Technical data in connection with this purpose. From time to time, we may also be required to send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Policy, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message.
  
  
• For the purpose of our legitimate interests
  We also process your personal data where we consider it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  
  We pride ourselves on providing you with a personalised experience and to do this we need to understand your preferences to tailor our products and communications to you. To do this, we use different data points in order to create a picture of you. This is hypothetical based on the information we have, and we do our best to personalise your experience now and in the future.
  
  Once we have relevant enough data we will use that from time to time to personalise things, like the offers and content you see to ensure they are most likely of interest to you. Of course, if you wish to change how we use your data, you’ll find details in the “What Are Your Rights Over Your Data?” section below.
  
  Our legitimate interests in processing your personal data for our own business purposes include the following:
  
  - To manage our relationship with you (which may include processing Identity, Contact, Analysis, Account, Security, Customer Service, Subscription, Review, Marketing, Usage, Technical and Social Media data);
  - To promote our products and our business, including online and via social media (which may include processing Identity, Contact, Account, Customer Service, Subscription, Review, Marketing, Usage and Social Media data);
  - To personalise our marketing to you to provide you with a better and more engaging experience  (which may include processing Identity, Contact, Analysis, Account, Customer Service, Subscription, Review, Marketing, Usage, Technical and Social Media data);
  - To correspond with you concerning your account and subscription and respond to queries, refund requests and complaints (which may include processing Identity, Contact, Account, Customer Service, Subscription, Review, Marketing, Usage and Social Media data);
  - To conduct our business and operate as retailer of nutrition products, to further our business interests and operate profitably (which may include processing Identity, Contact, Analysis, Account, Customer Service, Subscription, Review, Marketing, Usage, Technical and Social Media data);
  - To ensure we provide the best products and customer service (which may include processing Identity, Contact, Analysis, Account, Customer Service, Subscription, Review, Marketing, Usage, Technical and Social Media data);
  - To send you survey and feedback requests to help improve our services (which may include processing Identity, Contact, Account, Customer Service, Subscription, Review, Marketing, Usage and Social Media data). These messages will not include any promotional content and do not require prior consent. As usual, you are free to opt out of receiving these requests from us at any time by updating your preferences in your online account;
  - To develop, test and improve the systems, services and products we provide to you (which may include processing Identity, Contact, Account, Customer Service, Subscription, Review, Usage and Technical data). For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having;
  - To prevent and detect crime, including fraud (which may include processing Identity, Contact, Account, Security, Financial, Usage and Technical data). This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our website; and
  - To protect our business and financial interests and to establish, exercise or defend legal claims (which may include processing Identity, Contact, Analysis, Account, Security, Customer Service, Financial,  Subscription, Review, Marketing, Usage, Technical and Social Media data).

We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data, for example your shopping history and data that we obtain from third parties to whom you have given your consent to pass that data onto us. A good example of this would be your recently viewed products and the information you’ve made available with your social media account. This helps us ensure the adverts you see from us are tailored to what you like or what we think you’ll like based on trends we’re seeing across our customer base and in the market.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Where we need to collect personal data from you in order to comply with our legal obligations or to perform a contract we have with you and you fail to provide that data when requested, we may not be able to perform the relevant contract (for example, to deliver your products or process your payment). In this case, we may have to cancel the relevant contract.

We know how much data security matters to all our customers. Everyone at abnormal. is an online shopper too – so we feel strongly about the protection of your data and treat it like its family.

We secure access to all transactional areas of our websites and apps using ‘https’ technology which is the most secure way. Access to your personal data is password protected, and sensitive data such as payment card information is secured and tokenized to ensure it is protected. We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security. We are committed to ensuring that your information is secure.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your personal data is only available to authorised personnel of abnormal. who need access to the information in order to fulfil their duties. They will only process your personal data on our instructions and they shall be subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

Unfortunately, however, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Once we no longer require your personal information, we will take reasonable steps to destroy it in a secure manner.

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Our retention periods take into account legal and regulatory requirements and are subject to change. If you have any questions in this regard, please contact us using the contact details set out in this privacy policy.

We keep the majority of your personal data for a period of six years following your last purchase or contact with us so that we can provide good customer service, exercise our legal rights and defend any legal claims. We will also keep an archive of purchases as part of our business records. Obviously, where you specifically contact us to ask us to delete your personal data or where you withdraw the consent we are relying on to process your personal data, we may be required to delete your data (or part of it) sooner than this.

If you have provided health responses to an analysis, we will delete this information as soon as you update it (eg by filling in a new analysis) or as soon as it is no longer required (such as if you cancel a subscription). This is because health responses contain more sensitive information than the other categories of personal data we hold about you. If you want to re-activate a subscription at a later date, you would need to re-take the analysis and provide renewed health responses.

With marketing consents, we may ask for your updated consent from time to time if we have not heard from you in a while to check that you still want to receive our emails. If you decide to opt-out we will keep a record of this alongside your email address or other contact details to ensure we do not send you marketing communications.

We shall not have any liability whatsoever to you for the deletion of personal data in accordance with our data retention policy.

We require third parties to respect the security of your data, keep it confidential, and to treat it in accordance with the law.

We may share your personal data with the following third parties in order to perform a contract with you, comply with a legal obligation, in our legitimate interests of conducting our business or where you have consented:

• IT companies who support our website and provide other business systems, such as Amazon Web Services (AWS), Magento, AWIN (Affiliate Window), WMS, Sage, Stripe (who process payments for us) and Postcode Anywhere (PCA) who look up your post code in our checkout to make finding your full address faster;
• Operational companies such as delivery couriers. We review the contracts of our hand selected couriers on a regular basis to ensure they look after your data like its family too – and we’re confident they all comply with best practice.
• Third party ‘shop now, pay later’ finance providers, such as Klarna.  
• Marketing and customer communication companies who help us manage our communications with you and help us review our services. For example, our email marketing service provider who are called Klaviyo and our customer experience software, Delighted.
• Online data analytics companies who provide us with insights into how our website is used and allow us to improve our offerings, such as Google Analytics and Google Tag Management.
• Social media platforms and online search engines, such as Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat and Google, to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites.
• Within abnormal. group of companies, including for the purposes of our regular reporting activities on company performance, operating our business, for system maintenance support and hosting of data or in the context of a business reorganisation or group restructuring exercise.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses or merge with them.
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any agreements, or to protect the rights, property or safety of our business, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction, with HM Revenue & Customs, the police, regulators and other authorities and public bodies where we are required to do so by law.
• Professional advisers, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accountancy services.

 
Where we share data with a third party for them to process on our behalf, we require our data processors to respect the security of your personal data and to treat it in accordance with the law. We do not allow our data processors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions as set out in our data processing agreements.

In some instances where we share data with third parties, such as HMRC, those third parties will also be controllers of your personal data. We shall not be responsible or liable for the way in which other data controllers hold or process your personal data. Please contact those third parties for further information regarding how they will use your data. We shall only share your personal data with third parties in accordance with this privacy policy.

From time to time, we enter into agreements with third party brands to cross-advertise our products to our respective customers. This means you might see third party ads on flyers in your parcel when you receive an order from us. Don’t worry, we don’t share your personal data with these third parties. 

If we need to transfer your data outside of the UK or EEA, we ensure your data receives the same protection as if it were being processed inside the UK by ensuring at least one of the following safeguards is implemented:

• We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
• In some instances, we may use specific contracts approved by the European Commission which give personal data the same protection it has in the EEA. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data outside of the UK or EEA.

At the end of the day, the data you share with and that we collect as per the detail described in this policy, is your data. As such you have rights over what we hold and how we use it. Where we are the controller of your personal data, you have the following rights:

• to request access to your personal data that we hold and to receive certain information relating to that data;
• to ask us to rectify inaccurate data or to complete incomplete data;
• to receive or ask for your personal data to be transferred to a third party (note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you);
• to request the erasure of personal data where there is no good reason for us continuing to process it (note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request);
• to object to how we process your personal data where we believe we have a legitimate interest in processing it (as explained above) (note that in some cases we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms);
• to restrict processing of your personal data in certain scenarios, for example if you want us to establish the accuracy of the data or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it (note that when processing is restricted, we are allowed to retain sufficient information about you to ensure that the restriction is respected in future); and
• to withdraw your consent at any time where you have provided your consent to the collection, processing and transfer of your personal information for a specific purpose. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law. If you withdraw your consent, we may not be able to provide certain services to you.
  

You have the right to request a copy of any information we hold about you at any time, and also to have that information corrected if it is inaccurate. To ask for your information or to change it at any time, please contact anything@abnormal.io, log into your account and edit your preferences or call us on 0333 112 8888. You can also write to us at abnormal hq, units 1-2 aragon court, manor park, runcorn, cheshire wa7 1sp, UK.

If we choose not to action your request, we will explain to you the reasons for our refusal.

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this privacy policy. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is manifestly unfounded or excessive, in particular because of their repetitive character. Alternatively, we may refuse to comply with your request in these circumstances.

There are several ways you can stop direct marketing communications from us:

• Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails from that channel. We aim for this to happen immediately, however it can take up to 30 days.
• If you have an account, log in & visit the ‘My Account’ area and change your preferences.
• Write to us anything@abnormal.io or call us on 0333 112 8888. Post to us at abnormal hq, units 1-2 aragon court, manor park, runcorn, cheshire wa7 1sp, UK.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated. To get any update at any time you can call us on 0333 112 8888

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and to improve our site, products and services. A cookie is a small amount of data which is stored on your browser or the hard drive of your computer (or other electronic device). More information about cookies can be found at  www.allaboutcookies.org and www.cookiecentral.com. Please note that we can’t be responsible for the content on external websites.

Cookies are tiny text files that are stored on your computer when you visit certain web pages. One of the reasons we use cookies is to help us save what you have in your basket, and to remember you when you return to our site – this is all so our site functions well for you and helps deliver an experience that smooth and fast.

For example, we use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website, but you are free to do this any time, simply follow your browsers instructions on how to disable cookies.

If you do disable cookies on your computer then your experience with us will be impaired – some of the cookies for example help us resolve errors, or recall your saved basket, or to show you relevant products on our site, in our emails or other advertisements based on your browsing or purchase history. So it helps us give you value rather than give you a one size fits all experience.

We also have some carefully selected third party partners, that may set cookies and use tracking pixels (small snippets of code that collect data and send it directly to a server rather than storing it on your browser like a cookie) at the time of your visit so that we can show you relevant content after your visit to our site. The Network Advertising Initiative website is a very handy tool you can use to view the cookies your browser has opted in to and gives you some granular control over opting out of them too – this would go for the majority of websites you visit, not simply ours.

You can visit the NAI here - please note that we can’t be responsible for the content on external websites.

You can also use your specific social platforms and their privacy settings to adjust your preferences when it comes to pixels and tracking. This is the quickest way to do this now as technology limitations across the internet mean it’s very difficult for any retailer to easily provide granular opting out of pixels. Although we are working hard on developing this bespoke technology for our customers, and are ahead of other retailers in these efforts, it isn’t here yet. But watch this space as we’ll update you as soon as we have it.

Our email provider Klavyio also uses a pixel to help us view things like the openings of emails, clicks on emails and other useful information that will allow us to tailor what we send you and when. This means we can send you email content that’s tailored to you – for example if you’re only showing us your interested in plant based products then we can make sure that you see more of that and less of the things you’re not interested in. At present the technology doesn’t exist to enable you to open an email without tracking firing. However, we are at the forefront of developing this technology and hope to have it very soon- again we are leading the charge in the sector on this! As soon as we release the technology, we will update this page, so please do return here for that update. In the meantime if you want to opt out of email tracking, simply opt out of our emails. You can easily do this via the link at the bottom of any email, or in your account section. Alternatively, email, call or get us on live chat.

We use the following cookies

• Strictly necessary cookies. These are required for the operation of our site.
• Analytics cookies. These are required for the operation of our business.
• Functional cookies. These enable us to analyse the use of our site in order to measure and improve performance.
• Marketing cookies. These record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make the content of our site and advertising more relevant to your interests.

You can manage your cookies at any time:

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Third parties may also use cookies, over which we have no control. These are likely to be analytics cookies, functional cookies or marketing cookies.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Please let us know if you are unhappy with how we have used your personal information. You can contact us at anything@abnormal.io or call us on 0333 112 8888.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance and we shall endeavour to resolve your complaint.

Please let us know if you change your contact details. You have the right to question any information we hold about you that you think is wrong or incomplete. Please contact us if you want to do this.

This Privacy Policy was last updated in December 2020.